Keep it Simple

• Menu  Make the menu easy to navigate, and try to eliminate as many sub links as possible.
• Index Page  You have a very limited time to get your customers attention, so keep your page structure simple making it easy to read. Put important information on the index page, and then link to the pages telling more.
• Structure  Keep your information organized and easy to locate. Use bulleted lists instead of wordy paragraphs whenever possible.

Offer Specials

• Offer Specials on your index page, and update them regularly. Changing your specials keeps your customers coming back.